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Expertise

STRATEGY. VISIBILITY. PERFORMANCE.

At SHARP, we believe that no marketing lever works sustainably when considered in isolation.

SEO, media campaigns, branding, acquisition, tracking, analytics, content or digital visibility: performance appears when everything works in a consistent manner.

That's why we build comprehensive strategies capable of aligning:

  • brand positioning,

  • visibility,

  • acquisition,

  • data,

  • media management,

  • and business performance.

Strategy & Management

We help brands better understand their market, their audiences and their growth challenges in order to structure more effective marketing decisions.

Our areas of expertise:

  • Brand positioning

  • Market research & competitive benchmarking

  • Audience analysis & segmentation

  • Definition of Category Entry Priority Points

  • Brand Health Tracking & awareness studies

  • Media Mix Modelling

  • Media planning & investment strategy

  • Structuring marketing journeys

  • Strategic audit & recommendations

Visibility & Growth

We strengthen brand presence in order to develop their visibility, memorability and long-term business impact.

Our areas of expertise:

  • Multi-channel media campaigns

  • Advertising creations & creative assets

  • Branding & Brand Presence

  • Social Media & Sponsored Campaigns

  • YouTube, Display, DOOH, Targeted TV & VOL

  • Amazon Ads & Retail Media

  • Launch & Amplification Strategies

Acquisition Foundations

Before accelerating the acquisition, we are consolidating the digital foundations necessary for sustainable and measurable performance.

Our areas of expertise:

  • SEO & GEO & ASO

  • Google Search

  • Social Media and Paid Media Acquisition Campaigns

  • Tracking & analytics

  • Dashboards & data management

  • Website optimization & conversion

  • Structuring acquisition pathways

  • CRO & performance optimization

Levers and controlled platform

Google Ads • Meta Ads • YouTube • LinkedIn Ads • TikTok Ads • Amazon Ads • SEO • GEO • Analytics • Tracking • Dashboards • DOOH • Segmented TV • Retail Media Display • Social Media • CRO • Brand Health Tracking • Pinterest & Snapchat Ads • Apple Search Ads • Spotify • Netflix & Hulu & FireTV & Samsung TV • ...

A Comprehensive Approach

Over 15 years of international experience in marketing, media buying, strategy and digital performance.

SHARP supports international groups, media agencies, startups, scale-ups and independent brands on issues of visibility, growth and acquisition structuring.

Experience in international markets:
US • France • Spain • UK • LATAM • Europe

Need an outside perspective?

Strategic audit, acquisition structuring, media management, tracking, SEO/GEO or performance optimization: let's discuss your growth challenges.

© 2024 by Sharp Marketing.
 

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